Dairy Crest

As Dairy Crest focuses more and more on its Branded Spread business, the operational demands on its production facilities are mounting.

The operations director had sought help from another recruiter and they had focused their efforts on search within the food processing industry. Neither the emerging candidates, nor the process, impressed the operations director, who turned to BK Cornerstone after hearing a strong recommendation from another business partner.

The solution

• We challenged the conventional view that candidates had to come from the food industry.
• We recommended the use of an intriguing headline in a confidential display advertisement in the Daily Telegraph.
• We committed to providing a fully assessed short list of at least four interested candidates within four weeks of the advert running.

The benefits

• Dairy Crest will start to benefit from the improvement in operational efficiencies (yield and ROI) much sooner.
• They have strengthened their senior succession team. 
• They can learn further ways to accelerate their operational effectiveness. Methods honed in the ‘torture test´ of engineering, the sector that the successful candidate has come from.
• In a highly competitive market for Branded Spreads, they can build competitive advantage in the critical area of customer service.

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